| How to Prepare Your Site for Mobile Visitors with Michael Marting (5:29) |
| In this video interview mobile search expert Michael Martin offers a series of tips on how to make your website easily accessible to mobile devices. He discusses .mobi domains, mobile browser user detection, CSS specifically designed for mobile devices, DOC types, page loading speed, touch enabled pages, Flash, and JavaScript.
09/07/2010
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| Advanced Local Search: Reviews, Offbeat Citations, and PPC Integration |
| In this final article in a series on local search optimization, SEO expert Dev Basu explains the tricks of building 'citations' to your business and getting reviews for your business to build your visibility in the '7-pack' of business listings, and how to link your AdWords campaign to Google Maps to get noticed.
09/01/2010
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| Is Mobile Search Marketing Finally Here? with Michael Martin (3:17) |
| In this brief video interview, mobile search marketing expert Michael Martin indicates that after many promises in previous years, 2010 is actually the year when mobile takes off. He explains why mobile devices have a conversion rate for local searches four times that of other types of browsers, plus current growth statistics for Internet-capable smartphones.
08/31/2010
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| Recent Articles on Internet Marketing for August 31st |
| Here are a few recent articles and resources I found this week that might interest you.
08/31/2010
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| Roles vs. Personas vs. Cognitive Styles in Conversion Optimization |
| In this article conversion expert Tim Ash clarifies three often-confused terms used to describe and "type" site visitors. (1) Roles describe classes of visitors. (2) A Persona is a carefully-constructed prototype of a type of visitor. (3) Cognitive Styles consider temperaments and behavior types. Ash explains how each can help in landing page optimization.
08/24/2010
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| The Future of Mobile Devices as Persuasion Platforms with BJ Fogg (5:44) |
| In this fascinating video interview, Stanford persuasion psychologist BJ Fogg contends that we are on the cusp of the next stage of human evolution where every human will have a mobile device with them throughout their lives as a persuasion platform that will influence behavior.
08/24/2010
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| Recent Articles on Internet Marketing for August 24th |
| Here are a few recent articles and resources I found this week that might interest you.
08/24/2010
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| 4 Powerful Web Content Ideas that Don't Depend on Text Alone |
| In this article, content expert Nick Usborne contends that social media success tells us what web users want: interaction, a voice. Suggests including non-text features such as videos, slideshows, comments function, and a poll or survey.
08/17/2010
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| What Training Your Web Designer Needs to Improve Conversion Rate - Sandra Niehaus (4:54) |
| In this video interview, conversion and design expert Sandra Niehaus explains what kind of training will help a web designer develop the skills to increase the conversion rate on your website. She suggests books and conferences to train in usability, cognitive psychology, information display, and persuasion.
08/17/2010
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| Recent Articles on Internet Marketing for August 17th |
| Here are a few recent articles and resources I found this week that might interest you.
08/17/2010
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