Webmaster Tools
Tools webmasters use are offered free on a number of sites. These
provide you with keyword research tools, metatag generation tools,
search engine optimisation tools, search engine position ranking
tools, and many more. Some or my favorites are:
Find good keywords and phrases to include in your webpage’s
body copy to increase your page ranking. Just enter your niche word
or phrase and the tool suggests additional keywords and phrases
to consider using.
Shows how many times a certain keyword was searched for at Overture.com
[Yahoo] and all related searches for that keyword. Use it to determine
search frequency among related keyword phrases.
Check your keywords to see if there are a lot of ads available
and what advertisers are paying. Look at the ads in positions 3-6.
These are the most likely ones to appear on your page if you have
an average page ranking of 3.
This tool reads the body of the page URL you enter and tells you
what words are used and how many times they are used. This is called
Keyword Density. Since most engines rank pages and sites depending
on keyword density, this is a good tool to have. Aim for a keyword
density of 3% - 7%. Any keyword density over 20% will likely get
you dumped from Google Adsense for keyword stuffing.
This automatically generates a Meta Keyword tag from the content
of the page URL you enter. Extra weight is given to words in a heading
tags.
One of my asbolute favorites. So much so I put it on this site
for you. This SEO tool does a full page analaysis. It tests the
performance of a web site by server performance and meta performance
using criteria such as title and content. Then it ranks the page
against the criteria that the top search engines use.
Use SEO Tool Here
This SEO tool checks to see if your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If your URL is present, it tells you what position you are.
It also highlights if any other URLs from your domain appear in
the search results.
To see if your page or site is appealing to other sites to link
to. Use a good link appeal rating in your email to webmasters when
asking for a back link. Give them to link to this tool and your
page URL to check for themselves.
I find my sites report significant variations in inbound links
from different reporting tools. One site showing only 2 backlinks
on Alexa reported 38 unique backlinks on another tool. So take the
report with caution. However, it is useful to know how many backlinks
a search engine sees. This tool will measure that. It provides tabulating
data and a graph of the resulting data. Use it to compare your site
with those of your competitors.
Putting It All Together
So, get started....
- Get your keyword list together with the Keyword Research and
Suggestion Tools
- Analyse those keywords for ranking with the Keyword Analyser
Tool
- Enter the keyword into the Top Bid Tool to see what sort of
ads and income you can expect from a well optimised page.
- Write your page, checking it's keyword density with Keyword
Analyser
- Upload the page to your site and enter its URL into SEO Position
Checker.
- Once your page has been indexed check its SEO position with
the SE Position Checker Tool
- Build up your traffic to check backlinks with the Link Appeal
Tool and check how well your link campaign is working with the
Link Popularity Tool
Just come back to this page each time you are developing content
- we will keep adding more useful tools for you to use in one central
location.
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