Electrosmart Digital Publishing BMAPS Digital Publishing
Members Vault
ESL Login

Latest Updates

IM News
Free Tools


5 Steps to Being a Successful Author

Guidelines for Editing Non-Fiction Books

Book Formatting

Selecting Font Size and Type

Getting Published

Realistic Odds of Getting Published

7 Steps to Writing A Book Publishing Query

Tips on Writing Book Proposals The Way Editors Want

Publishing Ettiquette

website security

Optimizing Your Blog


Most Internet Marketers use blogs as a quick and convenient way to share small snippets of information to their site visitors.

But not so many take the next step of fully optimzing their blogs using blog feeds or syndication.


Blog Feeds

Most blog programs include a a web feed capablity [using RSS or Atom] that automatically updates whenever you add or edit a post on your blog.

Readers of your blog have the option of 'subscribing' to your blog.

Subscribers are notified by the feed system whenever new content is posted to your blog, or existing blogs are edited.

The subscriber then accesses your blog web feeds using a special "feed reader"  [such as Google Feed Reader] program that continuously checks for updates.



Syndication is when you submit your blog feed to other websites, so that they may republish you posts on a regular basis. These sites are to blogs, as article directories are to articles. The big advantage over articles, however, is that syndication is set up to automatically submit your posts as you publish them.

Syndication is an excellent way to easily diversify your readership.


Blog Syndication Sites

You can add your blog to these directories by copying the link from your web feed icon and pasting it into the "Feed URL" field at www.feedsubmitter.com.


Other Optimization Strategies

Now that you have optimized the readership potential of your blog, there are a few things you can do on-page to make your blog work for you and drive revenue.

Add Targeted Category Tags

When you write a post, you can assign it to categories [that you create on the fly]. By using highly targeted keywords as your categories - these effectively tag your blog in the same way that keywords are using in meta on webpages.

  • Use your main keyword in the blog title - note, if you plan to use a graphics header you will need to use a blog template that allows you the option of either showing the title text or not. Otherwise the blog title will show over top of the graphic, or if you turn off the option, there will be no blog title for your blog in the directories.
  • Ensure that you use the same keywords in your post and the title.
  • Use only two categories per post - to minimize content duplication and ensure the content provides value to the category section.

Brand Your Blog

Brand your blog to match your website by making a few changes to the template. I In particular:

  • Replace the heading with your own
  • Modify the .css to match your site styles
  • Ensure Post Titles are permalinked to your website - ensure that the keyword relevance in the link adds credibility to the linked page. For instance, I always have a section on my Antiaging-Wellness website home page for most recent blogs. Look at the links. Rather than just put the link Antiaging-Wellness Blog I use specific permalinks to the post page using targeted keywork links - Using Weight Training To Treat Osteoporosis
  • Add your blog title at the end of your post title - this ensures all your syndicated blog posts include your site/blog name
  • Interlink your posts - especially those that have generated high interest.
  • Reference your site pages in your posts - posts should be short succinct copy. Adding a link to your main site page that provides more information helps keep your site links growing as well as your blog.
  • Avoid duplicate content penalties - as mentioned above, keep your categories limited to two and block access using .htaccess to either your categories or archives.
  • Add your blog to BlogRankings.com

NEXT: Using Adsense Deluxe plugin to earn revenue from your blog



Blogs Index | Create | Upgrade | Insert Video | Optimize | Vlogs | SEO | Trackbacks | Adsense | Plugins | Blog Directories | Blog Tools